Our Latest Digital Marketing News Articles

Website Launch Day (What Could Possibly Go Wrong?)

After weeks of carefully planned design and development, your new website is finally ready to launch.  Even though you’re anxious to unveil your masterpiece to the world, don’t make the mistake of rushing the launch sequence.  Just like launching a rocket, there are plenty of things that can go wrong. For many business owners, launching […]

Read More >

On Page Optimization: Some Simple Tips to Boost Rankings

Optimizing your pages for SEO is one of those critical steps in any attempt at ranking a site. It’s a pretty straight forward process but is easy to mess up if you’re not paying attention. Simple mistakes can lead to a loss in rankings where you should have been easily able to get a page […]

Read More >

How to Win with Pay-Per-Click Ads (and Avoid Advertising Blunders)

Ranking #1 in organic search results used to be the gold standard for local search.  Not anymore.  Local businesses risk getting lost amid the clutter if you are not deploying a strategic Google Ads campaign.   Google Ads Wake-Up Call Try searching for your company’s product or service in your home town.  If you are in […]

Read More >

Internal Linking: How much is too much?

One of the big jobs of an SEO is to carry out a link building strategy. These can be external links and internal links, each over lap to a degree in what they are trying to accomplish, and both do other things as well. Internal links help to build up relationships between different aspects of […]

Read More >

Net Gain’s Big Move to 174 Bayfield St. Barrie Ontario

NetGain Moves to 174 Bayfield St. in Barrie Ontario NetGain finally ends a decade of slumming in Barrie’s industrial wasteland.  As of April Fool’s Day 2018 (completely coincidental and not in the slightest bit foreboding) the best web design in Barrie just got a prestigious new address.  NetGain moved uptown to luxurious new digs at […]

Read More >

Writing Content for SEO: Quality Over Quantity

When it comes to the big world of creating content for SEO purposes, it can be very easy to start down the wrong path. There’s a misconception out there that publishing tons of content regularly is the key to getting your site to the top of Google’s SERP. While it’s true that publishing content is […]

Read More >

Why Hire a Website Design Company (when I can do it myself)?

  Don’t let me talk you out of building your own website.  There are plenty of good reasons to do it yourself.  There are equally as many valid reasons to hire a professional.  It’s not really a debate about website builder vs web designer, rather it’s about finding the best match for your unique situation […]

Read More >

Leveraging images for SEO: Increasing user engagement

One of the common ways websites retain users is by publishing new content regularly, usually through blogs and news updates. This prompts users to check back often and spend time on site which ultimately helps with rankings. It also has the added effect of letting a site target a relevant topic in their field that […]

Read More >

Web Site vs Web App vs Mobile App

We all have a firm grasp on what a website is.  And we’ve got a handle on the concept of a mobile app.  But what exactly is a web app?  Can a web app also be a mobile app? (Answer: kind of, but not really).  Can a website also be a web app? (Answer: sometimes […]

Read More >

Researching Keywords: Beginners Guide to Mining Keywords

Without a doubt one of the most important and labor intensive processes of SEO, is researching keywords that your site can rank for. It’s vital to choose carefully when making your selection; the keywords have to be relevant to the content of the site, have good search volume so people will actually see your content, […]

Read More >

1 2 3 4 28