SEO is Critical for Online Marketing Success
Directing search engine traffic to your website is vital for generating new sales. Since web searchers are driven by immediacy and intent, they are often pre-qualified and ready to make a purchase. However, searchers are also fickle and will only click on the top results to their inquiry. With robust search engine optimization, you can position your website to generate more visits, conversions, and sales.
If your website does not display on the first page of search results, then your company effectively does not exist. It’s a sobering reality that only a tiny fraction of internet traffic bothers to check page #2 of search results. This is your opportunity to squeeze out competitors with a strong online performance. Ask NetGain to help you rank naturally for the keywords that matter to you. We will improve your visibility and drive customers to your website with our SEO service.
What is SEO?
SEO, or search engine optimization, refers to the process of improving the quality and quantity of organic visits your web site receives from search engine results.
What’s Involved In The Process?
While the industry is in a constant state of evolution, there are certain fundamentals proven to yield the most significant impact that remain true from year to year. Google, for example, evaluates up to 200 unique data points in determining how to rank your website. Here is an example of some of the tried and true ranking signals we work to optimize:
- Quality and Quantity of Backlinks
- Traffic Patterns and Visitor Interaction
- Engaging and Fresh Content
- Mobile Loading Speed
- Security Features
- Proper On-Page Optimizations
Optimization is the strategic work that goes into your website to improve its visibility in Google’s search engine results. The higher a page is ranked, the more visitors you’ll receive. Organic SEO is a momentum-based strategy and requires sustained effort to be effective. A long-term SEO strategy will increase your natural traffic and overall revenue.
The science of web optimization is constantly changing. It’s critical you turn to a dedicated team of SEO professionals. SEO has been at the core of NetGain’s proficiencies for over a decade. While we have seen techniques evolve over the last 10 years, the need for high-ranking web pages is as relevant as ever. By identifying emerging trends and monitoring Google algorithm updates, we give your business a competitive edge in the digital landscape. Our web experts continually sharpen their skills and remain at the forefront of our industry. It’s comforting to know we take an ethical approach that creates lasting success. We guarantee that our standards reflect the industry’s best practices.
We are singularly focused on generating qualified leads for your business. Our team regularly performs ROI analysis to determine what tactics are working and where there might be room for improvement. Our goal is to increase traffic to your site and ultimately convert visitors into paying customers. To that end, we closely monitor your web traffic and provide real-time, actionable reports – all with the goal of providing measurable return on your investment.
Best SEO Services in Barrie Ontario
The internet knows no boundaries and neither do we. Our home base is Barrie, Ontario but we provide SEO services to businesses across Canada and United States. Our agency conducts full site audits, social media management, keyword research, monthly reports, pay-per-click advertising, copywriting, and other valuable services your site needs to perform at its full potential. We are your local digital marketing agency with global experience.
On-Page SEO refers to technical work performed on the coding of the website that directly influences your ranking in natural search results. These efforts gradually improve your organic rankings. NetGain ensures your website has the proper technical framework in place. Your website visitors may never notice the difference, but search engines rely on proper website coding and best practices in web development. Here’s a few items in our on-page toolbox:
This is where it pays to have the best SEO company at your fingertips. NetGain’s technical experts make structural improvements to the main on-page factors including: page titles, meta-descriptions, header tags, XML site map, HTML code, alt image tags, custom 404 error pages, 301 redirects, cross browser compatibility, security patches, and plugin updates. Our strategy is to build a solid foundation for your website and lay out the welcome mat for search engines.
Examining and interpreting web analytics data is crucial for SEO strategy. Google Analytics provides a wealth of information on website visitors. For starters, you’ll discover: your top visited pages, how long they stayed on your site, how they were referred to your site, and their geographical area. There’s plenty of actionable intel here – so long as you know where to look. NetGain will also configure goals, filters and conversions into Google Analytics to track your success. With this data, you can laser focus your marketing efforts more effectively, and improve your ROI.
Google Search Console
Google Analytics and Search Console might seem like they offer the same information, but there are key differences between these two Google products. Analytics is traffic-related whereas Search Console reports on how Google interprets your site. With proper configuration and monitoring, Search Console red-flags performance issues and ensures your site performs superbly in Google Search results. Ask the experts at NetGain to optimize your performance in organic search results.
Fresh, engaging content remains a cornerstone performance indicator. The difference in ranking position often boils down to quality content (or lack thereof). Count on NetGain’s copywriting service for creating high-quality blogs, whitepapers, articles, and page content. Before we start writing, we research the most effective keywords and key phrases. Instead of guessing, we identify actual terms that people are already using to search for your product or service. These keywords are considered the compass for your content marketing strategy. Once these keywords have been identified, we implement a strategy for keyword integration and density.
Off-Page Optimization refers to all the measures taken outside your web property to improve its position in search rankings. Also known as “web presence”, these measures establish trust and build reputation. NetGain has a wide range of tools and experience for fixing your off-page issues:
Citations and Backlinks
Backlinking continues to be a major indicator of page authority. A backlink is simply a web link from another domain that points to your homepage. Consider it like an endorsement or vote of confidence. A citation is a mention of your company’s name, address and phone number on the web (with or without a link). It acts like an independent validation of your business. NetGain increases your web authority by developing fresh citations and backlinks, from trusted sources, based on industry and location. Additionally, we perform regular link audits to identify and eradicate any low-quality backlinks to avoid penalties from Google or other search engines.
Google My Business
Local businesses need to rank in Google’s “map stack”. Our team will create or enhance your Google My Business account, Google Maps profile, and Google+ account. Since reviews and citations factor into map stack ranking, we’ll work on recommendations for obtaining both. Local companies trust NetGain to put their office on the map and attract new customers.
Our monthly SEO clients enjoy comprehensive, weekly reports with detailed ranking and traffic analysis. Our reporting provides specifics on where your visitors are coming from, what pages they are visiting, how your keywords are performing, social metrics, and month-over-month changes. We even track your keyword performance against your top competitors. Since we prefer to stay engaged with our clients on an ongoing basis, this is a perfect opportunity for a phone call to review recent performance and plan for the months ahead.
Social Media Management
Google factors social signals into its search algorithm and results. Strong social media activity sends an indication to Google about your relevance and reputation as an industry leader. NetGain acts as your marketing department by creating and publishing social posts with relevant industry content. We’ll work with you to plan announcements for upcoming events, community work, or new product launches. Customized holiday and seasonal posts are also part of our strategy to create buzz. By engaging with your target audience, on an authentic level, you will foster brand loyalty and attract qualified web traffic.
Search Engine Marketing is the process of gaining instant traffic and visibility from search engines through paid efforts, such purchasing banner ads or pay-per-click (PPC) programs. NetGain has developed extremely successful digital advertising campaigns using Google Ads. We manage dozens and dozens of PPC campaigns across Canada and USA. Our industry expertise has refined our techniques for the most effective keyword matching, broad phrase matching, geo-targeting, day-parting and bidding refinement. With attentive monitoring, we quickly adjust bidding and keywords based on live campaign performance. For complete transparency, PPC advertising expenditure is always paid directly to Google. It’s reassuring to know we configure all ad campaigns for detailed tracking, right down to your cost per lead.
Ready to optimize? Here’s what happens next:
Give us a quick call or send us an e-mail. We’ll schedule a convenient time to talk. Better yet, if you are located in central Ontario, then feel free to drop by our Barrie office for a face-to-face meeting.
Our process begins with an exploration of your business marketing goals. With a clear understanding of your destination, we’ll begin charting a path to get there.
Research & Analysis
Our team of talented SEO specialists will find out what is holding you back. We’ll gather the needed information and assemble a prioritized list of recommendations.
We never use a cookie-cutter approach. Your business and competitive landscape is unique. We’ll develop a custom strategy for your specific business requirements. We’ll include a detailed timeline, list of deliverables, and benchmarks along the way.
Our SEO Team will get started improving your web presence right away. You can expect to receive meaningful reports on our progress. More importantly, you’ll see increased web traffic and new leads.
Do you still have questions about optimization? We’ve compiled a list of common SEO Questions and Answers. Or simply speak with one of our representatives, we’ll be pleased to explain our process. Call (705) 797-2455.
NetGain is a recognized leader in SEO. Our industry expertise gives us unique insights into proven optimization methods. We look forward to helping you achieve your conversion goals. Contact NetGain today and let’s explore the next steps in attracting new clientele to your business.