Maintaining a website is a bit like keeping your car in good working order. A regular service schedule including oil changes, tire rotations, and tune-ups will keep your vehicle humming along safely. Similarly, there are compelling reasons to keep your website on a monthly maintenance plan – even for newly-launched sites.
Securing your website against hackers is an ongoing battle. Online vulnerabilities are being exposed at an alarming rate. Each passing month that your site is neglected, you are increasingly at risk to an attack. Anyone who has been hacked will attest that it falls somewhere on the spectrum from being a nuisance to a disaster. One way to actively defend against intrusions and brute force hacks is ensuring security plugins are updated, and patches are installed. Be sure it’s secure with NetGain’s monthly maintenance program. We’ll take proactive measures to significantly reduce your risk of being compromised.
Mobile visitors are an impatient bunch. In fact, they are likely to abandon your homepage if it takes longer than a couple of seconds to load. Our maintenance technicians are trained to squeeze every possible millisecond of loading speed from your site. We start by fixing the basics such as optimizing images and enabling compression. Then we progress to more advanced techniques like minification, leveraging browser caching, and prioritizing visible content. We repeat this process on a page-by-page basis. We’ll even revisit pages as content is added or changed. Don’t get stuck in the slow lane, talk to our consultants about how we can speed up your website and provide a better experience for your visitors.
Future-Proofing your Website
The internet doesn’t stand still, and neither should your website. Best practices in SEO are always evolving. And Google’s search algorithm is constantly being revised. The best way to guard against digital erosion is by making improvements on a regular basis. NetGain’s Maintenance Team keeps up-to-date on the latest developments in our industry. We’ll open the hood and adjust title tags, meta descriptions, headers, and more. When we notice other areas for improvement, we’ll make recommendations. We’ve got you covered. Sign up now to prolong the life of your website and postpone costly renovations.
Content Management Strategy
Fresh, relevant, and original content is the cornerstone of web search results. Don’t allow your site grow stale and moldy. Inject new, indexable content on a regular basis to stay at the top of search engine results pages. For our busy clients that simply don’t have endless hours available for writing, NetGain can do the heavy lifting for you. Our content experts will research and write valuable content in the form of blogs and web pages. We write copy that is easy to read for your visitors as well as friendly for search engine crawlers. Ask us about adding copywriting services to your maintenance plan.
Search Ranking Optimization
As part of our preventative maintenance program, we closely monitor Google Analytics and Google Search Console for unusual fluctuations, activity, and red flags. Analytics reveals traffic volume and visitor behaviour at a granular level. Whereas Search Console indicates how Google interprets your site from an SEO perspective. With proper configuration and monitoring, we optimize your performance in organic search results. By reviewing these platforms on a regular basis, we stay on top of issues before you experience a slide in search rankings.
Ongoing Education and Training
Our philosophy is that clients should have the freedom to edit their website without agency assistance. We empower our clients to make changes with our one-on-one tutorials. We conduct our training in-person or via screen share. Every session is catered to your skill level and requirements. Since we build on the WordPress platform, we ensure you are using a content management system that has become an industry standard. By the end of our session, you will be able to correct typos, add or delete text, swap photos and add pages – all without fear of breaking your site. The best part? This training is included in our maintenance program.
Handling Special Requests
We build flexibility into our schedule. If something unexpected crops up, like a misbehaving contact form, or an urgent content change, then we can pivot from our current task to take care of it. One of the benefits in dealing with NetGain, is that we have a large enough staff to resolve most requests on the same day. As an added benefit, our monthly customers enjoy priority service over clients without a service plan.
Monthly Maintenance Plan
NetGain is pleased to offer ongoing care for your website – even for sites that we did not design or develop. Our three priorities are speed, security, and ranking. By standing guard over your digital property, we provide a valuable service that ensures your site operates at peak efficiency. Talk to one of our maintenance experts today to learn how we can protect your investment.