Social Media Management
Primarily, social media provides you with the opportunity to do two things: promote your company to new prospective customers, and build searchable social backlinks to your business, improving your SEO. Like content, social media engagement should be a major component in your overall marketing strategy and needs to be used on a regular basis to be effective.
Social media has truly changed marketing.
We now have an immediate, easy to use, powerful resource available at our fingertips to connect a company and a brand with current and potential clients.
We live in age of connectivity.
Social media is used to maintain contact with friends and family who live near and far. Since the initial launch of Facebook in 2004, social media has kicked off and expanded to create additional platforms like Twitter, Instagram and Snapchat. What was once a platform used to contact friends and family has now transformed into an additional avenue for businesses to reach potential customers worldwide.
Social media grants businesses the opportunity to showcase the face of their operation, to show that—while, of course, a business offers services or products—it shows the people running the operation too.
When harnessed properly, it gives you the chance to show off your personality, your fun side, while also attracting new customers. Using platforms like Facebook, Twitter and Instagram to your advantage can create a better customer relationship.
How social media is effective?
Promotes blog content.
Creating quality content is an effective way to draw traffic to your website, but sometimes blogs go unnoticed. This is where social media comes in. Using social media to share and promote your blogs ultimately drives traffic to your website.
Directs traffic to your website.
As a business owner, you know how important it is to have a website. Websites that are mobile-friendly helps capture valuable leads and attracts new customers. Social media makes your business more visible. You can use social media for engagement purposes, but also to drive social media to your website. If you run an ecommerce platform, posting products or promotions on your social media page will help drive traffic back to your site.
Gives you the opportunity to interact with customers.
Social media gives you another avenue to connect and respond to customers. It’s effective in hearing feedback on new products and services. Additionally, it allows you to get personal with your customers by replying to their concerns while asking for their opinions. If done correctly, social can help increase customer satisfaction and maintain a connection. Handling both negative and positive feedback in a timely manner maintains the image of excellent customer service.
Increases sales.
In comparison to other forms of advertising, social media can be relatively inexpensive. Social media increases exposure for your business and exposes your products and services to a wider audience.
Global reach.
Social media gives you the opportunity to connect with potential customers all around the world. Social media is all about finding people interested in your business to join and interact with your pages or profile.
It helps with SEO purposes.
Google factors social signals into its search algorithm and results. Strong social media activity sends an indication to Google about your relevance and reputation as an industry leader. NetGain acts as your marketing department by creating and publishing social posts with relevant industry content. We’ll work with you to plan announcements for upcoming events, community work, or new product launches. Customized holiday and seasonal posts are also part of our strategy to create buzz. By engaging with your target audience, on an authentic level, you will foster brand loyalty and attract qualified web traffic.
Our social media team will create and manage your social media platforms, providing your organization with a variety of engaging social media posts that are both promotional and educational. We will work closely with your business and discuss an effective strategy and execution process for different social media marketing.
Social media services we offer
Social Media Audit
Before our initial meeting, we will go through your social channels to see where your business can improve and potential opportunities for creative content.
Content Calendars
We create content calendars to map out the content on a monthly basis. We then use platform scheduling tools like Hootsuite to schedule the content in advance for you, so you won’t have to worry about forgetting to post.
Social Media Content Creations
The content that goes out on your social channels is important. Creating a variety of content (contests, compelling images, videos, etc) while intermingling with sales-focused content is important. A variety of content will entice users to stay and interact with your content. Additionally, consistent messaging and voice is important. Is your brand witty? Informative? Or a combination of the two?
We stick to the messaging that best suits your brand.
Social Media Strategy
We create a social media strategy that aligns with your company’s vision and goals to work within your timeline and budget.
Paid Advertising
Paid social media advertising is effective if you are beginning to grow your company’s page or if you are trying to increase the engagement on your accounts.
Within paid advertising, you can create ads through Facebook that run consistently or boost certain posts.
Within the paid advertising route, you can choose page growth, lead generation or traffic to the website to fit your goals.
Ready to get started on social? Here are the next steps.
We Sit Down With You.
We would love to have a chat with you to discuss what your goals are. That could mean a phone call conversation or- if you’re local – stop by and meet us face-to-face.
In that meeting, we can go over with you:
- What are your social media goals?
- Where are you struggling?
- How we can help
Research and Analysis.
After finding out what’s holding you back and what your difficulties are, we’ll gather the require information and create a list of priorities.
Custom Strategy.
We believe your business is unique. We’ll create a social media strategy that is tailored to your business.
Implementation.
Our social media team will begin creating and scheduling content for you right away, where you’ll begin to see improved social media presence.
COMPLIMENTARY 20-MINUTE STRATEGY SESSION!
We’re eager to learn about your project. Contact us for a free strategy session.
