Many of the pre-existing PPC accounts we work on here often have a few trends running through them. Some were set up by another agency a long time ago and forgotten about, others were done manually by the client hiring us, and some were automatically generated by Google. The trend that tends to run through […]
Venturing into the world of PPC advertising on Google can seem a daunting task. It can be overwhelming to teach yourself about all the different types of campaigns, ad groups, keyword matching, and extensions. And that is just for starters as it doesn’t take into account more advanced techniques like learning about split testing, writing […]
Stepping into the world of online advertising can be a most daunting effort. In a way it is a literal manifestation of the phrase “small fish in a big pond” for the digital world. Chances are whatever it is you’re offering is already out there in some form, meaning there will be competition with a […]
Every website out there has to have a well crafted SEO title and META description for every page. They’re your sites introduction to searchers, their digital handshake almost, and first impressions count on the web. They both have important ranking signals but their primary purpose is to entice users to click into your site and […]
Yes, blogging is still a thing. And it is super-important for businesses that rely on being discovered through Google searches. Sadly, many small business owners don’t appreciate the value of adding a blog to their website. This post explores how savvy companies use blogs to boost online visibility and engage with their target audience. Why […]
In the SEO world one of our biggest nightmares is when a web site is losing rankings in the SERP. We’re supposed to gain rain rankings and hold on to them! It says it right there in our job descriptions. When faced with a rankings drop do not panic, stay calm a try and diagnose […]
After weeks of carefully planned design and development, your new website is finally ready to launch. Even though you’re anxious to unveil your masterpiece to the world, don’t make the mistake of rushing the launch sequence. Just like launching a rocket, there are plenty of things that can go wrong. For many business owners, launching […]
Optimizing your pages for SEO is one of those critical steps in any attempt at ranking a site. It’s a pretty straight forward process but is easy to mess up if you’re not paying attention. Simple mistakes can lead to a loss in rankings where you should have been easily able to get a page […]
Ranking #1 in organic search results used to be the gold standard for local search. Not anymore. Local businesses risk getting lost amid the clutter if you are not deploying a strategic Google Ads campaign. Google Ads Wake-Up Call Try searching for your company’s product or service in your home town. If you are in […]
One of the big jobs of an SEO is to carry out a link building strategy. These can be external links and internal links, each over lap to a degree in what they are trying to accomplish, and both do other things as well. Internal links help to build up relationships between different aspects of […]
