Tips for Fighting the Writer’s Block Beast

Halloween’s come and gone, but there’s a monster out there that content writers still have to fight off: writer’s block. Two words that will give any content writer the heebie jeebies, writer’s block can be an unmerciful beast. It strikes often when you least expect, materializing as a looming creature, appearing as intimidating as your […]

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How to Hire a Marketing Agency

Thinking about hiring a marketing agency can be both exciting and nerve-wracking. It’s always exciting to think about taking yourself or your business to that next level. Setting and meeting your goals. As human beings, that’s what we thrive on, that’s what makes us tick. Of the same token, change can be scary. It’s the […]

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3 Myths About Video Marketing and Why Your Business Should Be Doing It

These days, video marketing is everywhere. Video marketing has essentially pulled up a chair to the industry’s table and it’s not going anywhere, whether you like it or not. It’s become more and more rampant and is expected to grow over the next 5-10 years. These numbers alone speak volumes: 70% of consumers say that […]

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Why Blogging is a Lot Like Running: 4 Common Mistakes

Blogging isn’t for the faint of heart. Considered an easy task by appearance, but truly tough by nature; it makes or breaks the best of us. It’s like when you sign up for that half-marathon a week before on a whim with no plan and think to yourself: “it can’t be that hard.” The ominous […]

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5 Tips to Get Social Launched in The Right Direction

It’s amusing to think of the days before social media became used as a marketing tool. When it first came on the scene, social was discounted. Even today, some businesses don’t believe in its effectiveness or it’s considered an afterthought. In 2019, social isn’t just something that’s nice to have—it’s necessary. In the age of […]

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How Smart Web Design Can Save You Money

We`re all about good web design, and that`s because it`s such a cool and versatile tool for business. For those who might not know, web design refers to the design and layout of a website. On the surface, it’s just one more way to get your name and your services out there, but the process […]

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3 Reasons Your Marketing Should Be Personal

I’m sure you’re aware of the phrase: “it’s nothing personal.” It’s probably true in most cases, but when it relates to marketing, it’s definitely personal. A lot of businesses fall prey to dull content or lack the added touches that establish their brand as unique. With multiple marketing tasks on the go while running a […]

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Top 5 Most Important Elements of Graphic Design in Marketing

The whole process of website creation can seem a bit intangible. What gets considered? How are design decisions made? Today, we’re going remove some of the mystery and walk you through the five most important elements of graphic design that come into play whenever we create a new logo or website. Colour Selection Few things […]

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Choosing Your PPC Keywords: Don’t Go Overboard With It

Many of the pre-existing PPC accounts we work on here often have a few trends running through them. Some were set up by another agency a long time ago and forgotten about, others were done manually by the client hiring us, and some were automatically generated by Google. The trend that tends to run through […]

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Starting GoogleAds Properly: Setting Good PPC Goals

Venturing into the world of PPC advertising on Google can seem a daunting task.  It can be overwhelming to teach yourself about all the different types of campaigns, ad groups, keyword matching, and extensions.  And that is just for starters as it doesn’t take into account more advanced techniques like learning about split testing, writing […]

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