SEO for the Shredding Industry
For over 15 years, NetGain has delivered outstanding results to service providers within the information destruction industry. Our deep knowledge of the industry has made us a highly sought-after partner for web marketing. We specialize in generating qualified leads for our shredding clients by fortifying their online marketing efforts. Our web services include website design, SEO, PPC advertising, and copywriting. Feel free to contact us today to discuss strategy on how to beat your local competitors.
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Challenges of the Shredding Industry
In most urban cities across North America, paper shredding is hyper-competitive. There are independent players competing against other independents, in addition to national service providers. Despite such a noisy marketplace, we have found time-proven strategies to attract new leads and clientele. For example, homepage loading times directly impact conversion rates. Your homepage must load quickly, or searchers will abandon your page. Also, visitors crave high-quality content, so count on our SEO copywriters to produce unique content that gets noticed by Google. By outsourcing digital marketing tasks to NetGain, you’ll quickly rise above the competition and win new business.
Marketing Opportunities in Document Destruction
There is immediacy when people are shopping for paper shredding services. Customers often have boxes of files waiting to be destroyed. The first company to give them what they are looking for usually wins the business. But appearing first in search results is only half of the battle. Your homepage must be tailored to convert visitors into paying customers, or people will continue searching. We have found conversion-friendly landing pages make all the difference. There’s a long list of conversion techniques we employ such as social proof, trust badges, calls-to-action, and click-to-call functionality. With a few tweaks, NetGain tips the odds in your favor of winning that next big purge or weekly route customer.
Engaged in the Document Destruction Industry
NetGain continues to actively participate within the information management industry. One way we support the shredding community is by providing free seminars at i-SIGMA association conferences. Our speaking engagements are always lively and well-attended. We believe in educating the marketplace with actionable tips and strategies. Our sessions empower members to become better digital marketers. Also, NetGain regularly teaches classes at “Shred School”, a 2-day “boot camp” designed to train new entrants to the destruction industry. As a result of our association activity, our customer list stretches from coast to coast.
In a word, exclusivity. Once we engage with a local shredder, we close off the city to
any other shredding company. Our philosophy is not to compete against ourselves
online. Rather, we focus all our efforts on capturing shredding leads for you. In fact,
our favorite type of customer starts off as a small, 1-truck company. We love playing a
part in helping small shredding businesses dominate their marketplace. Over time, we
take pride in watching a 1-truck operation expand into an entire fleet of mobile shred
trucks. We truly consider ourselves as a partner in your success.
A1 DataShred, Boston Massachusetts
Our biggest success with A1 DATASHRED was improving their Google ranking, in Boston, from Page #7 to the top of Page #1. Beyond online visibility, we improved their conversion rates with a high-performing website redesign. As their business grew, we even produced graphics for all their new shred trucks.
DataShield, Omaha Nebraska
DataShield is one of Omaha’s largest independent document
management companies. Datashield desperately needed a new website that reflected their position of authority in the industry. NetGain was a clear choice for their redesign. We reimagined their new website with a dramatically improved mobile experience and ease of navigation through their content-rich website.
TITAN Mobile Shredding, Philadelphia PA
TITAN switched to NetGain based on our reputation for robust SEO and attentive Google Ads management. Our mandate was clear from the beginning: deliver qualified business leads. As a first step, we substantially improved visitor conversion rates by overhauling their website. Next, we employed Google-friendly strategies to drive traffic to the new site. The result is a steady influx of new enquires. Business is brisk and our client is delighted!
Sun City Shredding, El Paso Texas
Sun City’s website was badly out-of-date, so much so, it was scaring customers away. NetGain to the rescue! Our goal was to beat local competitors with a highly producing website. To steer us in the right direction, we tapped into our experience of designing websites for the records management industry. The relaunch was a resounding success. And the dynamic video throughout the site really makes it “pop”. Another happy customer!
ATI Secure Docs, Austin Texas
ATI is a non-profit shredding company that hires disabled individuals. They create jobs and opportunities that lead to greater community inclusion and independence. It’s our pleasure to continue working with them to drive qualified traffic to their new website. Read more about how NetGain helped ATI Secure Docs.
i-SIGMA, Phoenix Arizona
i-SIGMA is the international trade association for the secure management of information. It is comprised of two associations: NAID (information destruction) and PRISM (records management). i-SIGMA hired NetGain to design their new website. It’s a resource-rich website for prospective and existing members – many of them are shredding companies across U.S. and Canada.
Google Ads for the Shredding Industry
Nobody knows pay-per-click like NetGain. Since we’re running online ads for destruction companies across the country, we know exactly how to configure a healthy ad campaign. We’ve obtained years-worth of data on click-through-rates, conversion rates, and cost-per-lead. For example, if we notice strong performance in one city, we’ll replicate across the country. That’s an immediate advantage over your competitors. And as a verified Google Partner, NetGain has demonstrated exceptional value to clients with paid advertising campaigns. When it comes to PPC management, our experience pays off. If you’re still fumbling your way through Google Ads, then it’s time to hand it off to the experts at NetGain.
SEO Copywriting for Shredding Companies
Most shredding owners are laser-focused on day-to-day operations. However, they do so at the expense of attracting fresh, new customers. The most successful shredding companies consider themselves as digital marketers that just happen to offer shredding as the end product. The good news is SEO doesn’t need to be rocket science. An often overlooked, yet simple, SEO strategy is to produce high quality content. Compelling content is good for user experience and good for Googlebots. But it can be challenging for owners to create a new web page at the end of a busy day. That’s why it makes sense to outsource content creation to NetGain’s SEO copywriters. Best of all, we’re already experienced in writing for your industry. We shore-up content on your service pages and write original articles on data destruction. Leave the writing to the experts at NetGain.
“NetGain exceeded our expectations!! Two thirds of our business comes from the internet. We had a very old site that was bringing in business but the growth level was slowing. We looked at three companies that had experience in our industry and NetGain gave us a great proposal that paid attention to the important task to redirect from the old site to the new site. The new site was launched and we saw an increase in inquiries very quickly. We are very happy with our new site and we recommend NetGain very highly.”
James Dowse, Time Shredding, New York City
“NetGain! You are all beyond awesome! We are so thankful for you and how you have helped our business. We needed a new website and needed it to be managed. Thankfully NetGain was there to save us. Being in business 13 years this our 4th website and I wish I had used NetGain years ago. This is the best site we have ever had, and our customers are complimenting us on it as well. Thank you all so much!”
Jadie Plummer, A-1 Shredding, Phoenix Arizona
“After switching to NetGain to run our website, we had a noticeable upswing on inquiries through the website contact form. And my sales team reported they were good leads! We started ranking better and were getting noticed!”
“The team at NetGain executed a plan for our business’ web presence flawlessly. We now have a website that generates leads and helps us to grow our business. I am looking forward to a long-term relationship with NetGain!”
Christina Bangs, Abraham’s Shredding, Milwaukee Wisconsin
“NetGain modernized our website. They charged a fair price and were very easy to deal with. They completed the project quicker than they predicted. I highly recommend this company!!”
Shane Hunt, Records Reduction, Charlotte North Carolina
“Thank you for all of your great work on our behalf. We really appreciate you listening and enlivening the website with terrific graphics and layout. We are very excited. Many thanks!”
Kate & Don, TITAN Mobile Shredding, Philadelphia Pennsylvania
“NetGain is awesome! They are always helpful and informative, even well after hours at times. I know we made a great decision in partnering with NetGain! I would highly recommend them to anyone in need of a great SEO company.”
Spencer Tscherpel, Altitude DocuShred, Denver Colorado
Secured Document Shredding, Midland Texas
Secured Document Shredding has been operating in West
Texas since 1996. Their website was equally as old. NetGain overhauled its antiquated website and embarked on a robust digital marketing campaign to stay one step ahead of
competitors. Now they have a website they can be proud of
and business leads are flowing in.
Desert Document Shredders, Yuma Arizona
The aptly named Desert Document Shredders needed a
professional website to reflect their hard-earned reputation as a professional records destruction company. Once their website launched, NetGain supported the site with technical optimization, digital advertising, and ongoing blog writing. Not
only do they have a beautiful new website, but more
importantly they can be found online when people in their
area search for shredding services.
Shred Vault, Omaha Nebraska
Shred Vault is not your typical shredding company. They
install kiosks at retail locations so local residents can drop off
personal documents for shredding. NetGain’s challenge was
to build awareness around their unique service model and
drive foot traffic to their kiosks. We continue to support
Shred Vault as they expand throughout the country.
Corrigan Records Storage, Detroit Michigan
Corrigan Records Storage is a full service, document
management company located in Detroit. After launching
Corrigan’s new website, Netgain supported their marketing
efforts with pay-per-click ads, social media posting and web
content. Corrigan was so impressed they asked NetGain to
design a website for their sister company, Corrigan Logistics.
The Shred Truck, St. Louis Missouri
The Shred Truck selected NetGain for our deep
understanding of the shredding industry in addition to our
expertise in digital marketing. A highly refined digital
advertising campaign with Google Ads ensures they are
found online at the exact moment when companies in St.Louis
need shredding services.
Document Destruction of Virginia, Ruckersville Virginia
Document Destruction of Virginia had a website that nobody
could find. NetGain changed that with an aggressive digital
marketing program that included SEO, content creation, social
media posting, and pay-per-click advertising. Now when local
businesses search for a shredding provider, DDV jumps to the
top of the list!