If you own a business, you’re likely one of the 60 million active business pages on Facebook.
Even if you’re not a business owner, you are likely on Facebook or you have been in the past.
As of 2019, there were over 2 billion monthly active users. For businesses, Facebook is an effective tool for a number of reasons, such as engaging with customers and drawing in potentially new customers.
Additionally, Facebook is also effective when trying to drive traffic to your website.
If you’re unsure of how to go about this or you don’t know where to start, here are some tips to get more traffic to your website.
Tip 1: Create Fresh, Shareable Content
Having fresh content on your website is important for a number of reasons. Having dated content that is no longer relevant, such as promotions that are no longer applicable or advertising your grand store opening after it’s been open for five years, you likely won’t garner much traffic.
When you have dated content, it also provides less opportunity to share it on social. Sharing the same links time and time again on your social profiles will be of no help to you.
Consistently writing and sharing new content on your site is important for social media marketing and for search engine optimization (SEO).
Bonus: Google often rewards sites with new content with higher rankings.
Now, this doesn’t mean that you have to go crazy and write a blog post every day, because, in an earlier blog, we discussed the importance of posting consistently. Posting something new once a week or once a month can benefit your website traffic.
Tip 2: Ensure Your Facebook Posts Are Optimized
When you’re going to share your content on Facebook, take some time to scrutinize how the link is going to appear before you post it.
Going to share a blog only to see that the link didn’t carry over the image looks unappealing and people are unlikely to click on it.
If you’re unsure, there are three ways that you can share your links on Facebook:
Option 1: The first method is probably the most well-known and can be the most simple, which is as easy as pasting the link into your status and adding your own copy to it. If the photo appears smaller, it could be because the photo isn’t a 1.91:1 ratio, which is the recommended image size for Facebook, Twitter and Instagram.
Option 2: Post a photo and add the link in the status update with some copy about the link. The nice thing about this is that photos show up larger in the news feed
Option 3: In the past, posting your link in the status section, then getting rid of the link data to have a “text only.” This worked in the days where text-only posts were gaining traction on social media. Now, Facebook’s new algorithm shows less text posts from pages, so this option is not recommended.
Tip 3: Optimize Other Places On Your Facebook Page
To drive more traffic to your website, you should look for opportunities to use your social channels to link to your website.
For example, in the About Us section on our company’s business page, you can link to different areas of your website by creating different subsections to specifically link to those areas. For example, if your business offers a variety of different services, add each service in the About Us description.
If you’re creating your own graphics for social, you can add links into the photos to link to different pages on your site. If you run your own business, you can add links to your personal profile to encourage others to visit your site.
Tip 4: Advertise
Advertising on Facebook can be one of the most effective ways to draw traffic to your website, and not overly expensive depending on the methods you go about doing this.
To summarize, creating an ad from scratch or boosting existing content are two effective ways to play the advertising game on Facebook.
When creating an ad from scratch, it can be created by setting the goal to “draw traffic to the website.”
As mentioned, if you don’t want to go through the steps of creating an ad from scratch, you can also boost some content that already exists on your page. Boosting posts is effective for engagement and is not usually as effective as creating an ad from scratch.
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As a final tip, make sure your website has a clear call to action once your visitors get there. Make sure you’re creating content not for the purpose of filling white space or for a quota; Create content with the intention of helping your customers move along your sales funnel.
If one of the goals is to encourage more people to sign up for your mailing list, offer an incentive of some sort for those who sign up.