When it comes to website design, the structure is the key. A website’s structure helps to form understandable, discoverable, and predictable patterns. Visitors need consistency when navigating a website to find the information they are looking for. By understanding how website structures work, you can create an ideal website that is effective for both your visitors and your search engine optimization (SEO) efforts.
What is Website Structure
Website structure is the layout of the website, which is built to make it easy for people to use the website and make it easy for search engines to crawl the site and index its pages.
Speed, keywords, links, URL length, and many other things play into a website structure. Like it or not, there’s a difference between a website looking amazing and performing amazingly. The structure helps visitors to navigate the site easily and without confusion. You should create a site that is effective for both the visitors and the search engine optimization (SEO) efforts. The most common website structures are the top-down and bottom-up approaches.
The Top-Down Approach
The top-down approach starts with a high-level view of the website and then breaks down each section into smaller pieces.
The Bottom-Up Approach
The bottom-up approach starts with individual pages or content areas and then builds up to create the overall website structure.
How Does Website Structure Improve Seo?
In addition to following the general website structure, you also need to consider how the website structure affects SEO. Search engines crawl websites in order to index and rank them in search results. The way that a website is structured can impact how easily search engines can crawl and index the site’s content.
One of the first things you can do to drive organic traffic to your website is to make sure keyword page titles and keyword density work properly. Check to make sure there is content on your website that is directly related to your keywords. The next thing to look at is if the website is made for viewing on mobile devices.
Also, make the URLs efficient and readable by people and search engines. Organize the structure by homepage, category page, and subcategories.
So, Which Approach is Best?
There is no “ideal” website structure that works for all sites. The best approach for your website will depend on your specific goals and needs. However, there are some general guidelines that you can follow to create an effective website structure.
– Make sure your website has a clear hierarchy.
– Use descriptive titles and labels.
– Use breadcrumbs to help visitors navigate your site.
– Include a search function.
– Optimize your website for mobile devices.
Professional web designers can create a website structure that helps the user rather than standing in their way. A good structure adds to usability and can help improve the site’s overall user experience. By hiring NetGain SEO, you can get a website that is easy to navigate, informative, and optimized for search engines.
So what are you waiting for? Contact us today to get started with NetGain.