To hire in house or an agency? That is the question!
At some point, businesses ponder this question when faced with the desire to grow their business. And, undoubtedly, it is a difficult question to answer. With an abundance of marketing agencies willing to take your money or employees who end up not being the right fit for the business, there is a lot at stake.
Before making any decisions, establishing the long-term, over-arching goals of the business is crucial, as well as asking yourself the following questions:
- How much are we willing to spend?
- What do we need?
- Could I do the work myself or would I have to hire someone?
Firstly, there is no one-size-fits-all approach: what worked for a flower shop might not work for a high-end coffee chain. Discovering what best suits the business is the goal, along with growing the company! As we are a digital agency in Barrie, we can speak from experience and tell you the top five benefits an agency can offer:
We Have All the Fancy Tools
From SEO tools to social media scheduling platforms , there is a lot involved in purchasing the correct programs. Also, knowing which program is most suitable is another challenge. Agencies are up to date on the market trends and we’ve probably tried out most of the programs. We know what will work best for you and your business.
Experience and Diversity: We Have Both
Digital agencies hire a team of experts from various backgrounds and skill sets. We’re also used to working with clients from a wide range of different industries. We’re used to thinking outside the box and we like figuring out how to best market your company, whether it is niche or mainstream.
We’re Great at Meeting Deadlines
Agencies know how to meet deliverables and deadlines. There may be multiple people working on your account and campaigns, which decreases the chance of deadlines being missed. They can also assist in the planning and development process to get the work completely quicker and more efficiently.
We Won’t Break the Bank
Hiring an A-team of marketing professionals in-house would be costly and time consuming. A digital agency already has a team in place aligned with the proper skill set to suit your needs and help you meet your campaign objectives. If you decide to hire in-house, you will have to consider purchasing varied software to assist with tracking, scheduling and analytics. You also must consider the added costs of advertising AND the added cost of hiring someone. Hiring someone new involves paying them a full-time salary, training, along with other incentives, such as vacation and benefits. Also, if this person quits, it can be costly to hire a new replacement.
It’s important to ask yourself how many hours you think this task will consume. Can you afford to pay someone for forty hours a week for SEO? Or will there not be enough work? Agencies are a one-stop shop for all your marketing needs, whether it’s short-term or long-term.
Digital agencies also have experience managing budgets and ensuring you don’t overspend. Marketing agencies typically handle your ad spend regarding google, Facebook, Instagram and twitter, which can be time consuming and can easily get out of hand. We have experience managing multiple accounts and heavy workloads, so you can focus on your business.
We Help You Grow!
Digital agencies take the pressure off you, so you can focus on growing your business the way in which you know best.
We can help simplify marketing for you and do the work for you! We are the experts in our field and are more cost-efficient than hiring in house.
Let us help you with your marketing needs today. Give us a call at (705) 797-2455.