Visual hierarchy in Website Design

Share on facebook
Share on twitter
Share on linkedin

Visual hierarchy in Website Design

flameworking on new design

Visual hierarchy in website design is a crucial factor in creating

 interactions between the applications and the user.  

Visual hierarchy helps to rank design elements and influence the order

 you want your users to view them.

 Many people believe that design is just simple work, but it is much

 more complex.

The designer needs to use contrast, scale, balance, and more. These

 principles help establish elements in their rightful place and allow the 

the main idea to stand out. 

Size (or scale) hierarchy

When it comes to a webpage, visual hierarchy applies to the sequence in 

which our eye moves from one piece (or block) of content to another. 

A good “visual hierarchy” will organize the content and leave visitors with a

 clear understanding.


In size (or scale) hierarchy, the most important content is the largest or takes the most amount of space on a webpage, followed by the second most important content and so on. The distinction in sizes should be such that a visitor would view the items in the order of importance, and the order of things will be obvious. Enlarging an object’s size (its dimensions)

 and scale is one of the easiest and most effective ways to give the object 

visual importance.


Typographic hierarchy is all about formatting the typography of your content so that your website visitors can see the main idea. In other

 words, having a clear typographic hierarchy enhances the readability and

 usability of your content.


Creating a hierarchy through content

Content – the information that will fill the site – can be “presented” in different ways. To start modeling your site, you first need to organize the content. To do this, you can use a simple and very visual technique.

Remember to combine information into sections, so it will help to streamline

 the overall structure. 


At NetGainSEO Our process begins with a thoughtfully crafted, value proposition. If writing is not your strong suit, we have copywriters to help

you along the way. Beyond the written word, content also encompasses a

careful selection of graphics, icons, imagery, and video. With the right mix of multimedia and messaging, you will be on your way to creating a

 memorable visitor experience. 

Contact us for a complimentary 20-minutes strategy session.

Share on facebook
Share on twitter
Share on linkedin

Let’s Get Started!

COVID-19 Message

NetGain remains open during the pandemic.  Our team is working safely from home to help our clients through this unprecedented event.

As digital marketers, we are treating this interruption as a unique opportunity to help our clients stay active online and improve their web presence.  Together, we can transform a challenging situation into limitless opportunity.