In a majority of businesses, good exposure to the public is vital in building success. Marketing efforts, such as radio ads and billboards, can work but the fact is social media is an increasing necessity. With social media platforms growing, there are more than 2.3 billion active social media users worldwide. If your company’s social media is lacking, here are some tips to improve your company’s social media exposure.
Use the Right Platforms
Simply put, not every social media platform is the right platform to use for your company. What your overall brand is and what your company stands for needs to be reflected in your social media. As an example, if you own and operate a wedding photography business, using platforms like Facebook, Instagram and Pinterest are ideal as those platforms are geared for visuals.
Post Strong Content
Using social media platforms, such as Facebook and LinkedIn, provides the perfect opportunity to post content. However, you shouldn’t post just any content. Research strong, well-written content that is relevant to your business brand and post that. Alternatively, if you enjoy writing, try creating a company blog and post your own content.
High-Quality Profile Photos and Covers
If any possible customers visit your company’s social media sites, one of the first things they will see is the profile photo and the cover photo. First impressions can be important. Ensure that your profile photos and cover photos are all high-quality.
More Video Content
According to reports, a majority of internet traffic comes from video content. In fact, viewers will remember up to 95% of a brand message when they watch it in a video, and in addition, more than half of video marketing content is viewed on smartphones. With the majority of social media platforms being video friendly, adding short video content is a smart way of boosting your company’s online presence.
Engage with Your Audience
A simple way to improve your company’s social media exposure and presence is through engagement. If someone writes a comment on one of your content posts or sends you a private message, respond to them quickly. This lets your audience know your company cares and will respond to you fast.
Update Your Company Info
To give possible customers the best impression with your social media, ensure that all of your company’s business information, such as address, phone number, and email, are all up to date.
Consider Runnings Sponsored Ads
While organic growth is ideal when it comes to building your social media activity and traffic, a boosted post can help in attracting more engagement. The fact is social media is being used all over the world and with a global increase of more than 26% for social media ads, investing in sponsored ads can be relatively inexpensive. Look into sponsored ads for Facebook, Twitter, and Instagram.
While those are only a few tips to improve your company’s social media exposure, there are much more that you can explore.