For all of you out there thinking that Google plays favorites with big national companies and chains think again! Recently a number of large corporations have run into penalties or warnings from Google over their SEO tactics. Whether you are a small company going after local keyword results or a large corporation going after international keyword strings you need to be careful. Do things the right way and avoid black hat SEO techniques that can lead to penalties, warnings or even complete removal from search engines.
Thanks to SEOmoz for making us aware of these articles, so without further ado here’s a couple examples of some major companies going about SEO in the completely wrong way…
FORBES BUSTED BY GOOGLE
“What do you do if Google warns you about a violation of its paid links policy and you can’t find any such links on your web site? If you’re a small webmaster you might go to Google’s Webmaster Help forums and ask for help. But if you’re part of the website team at a major international publication, you might keep things in-house and deal with the problem quietly.
Unless you’re part of the Forbes.com website team, that is…”
Read the full article here courtesy of searchengineland.com.
JC PENNEY’S BUSTED FOR BUYING LINKS
“PRETEND for a moment that you are Google’s search engine.
Someone types the word “dresses” and hits enter. What will be the very first result?
There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines…”
Read the full article here courtesy of the NY Times.
So if you’re not sure if what you are doing is the right way of doing it, make sure to do your research and talk to several SEO companies to find the best SEO service that is right for you. NetGain can help you make sure your web design and SEO tactics are on the right path to generating successful results for your company, contact us today to learn more about SEO.