Technology Trends You Need to Know
SSL Certified? SSL adds credibility to your business and increases your Google ranking. What is SSL? SSL stands for Secure Sockets Layer. SSL is a security technology that encrypts connections between a web server and browser. It helps to secure personal information like passwords and credit card information, so that only the user and the website can decrypt the information. SSL also validates and send warning signs to unsecured, questionable and problematic websites.
How do you know if a website is secure? Look for a web address beginning with https:// and a closed lock symbol in front of the web address. There are also extended certificates which will display your web address in a green address bar. SSL keeps your information and your customers information safe. It also gives your customers piece of mind knowing you have a secure site and last but not least Google give priority in ranking to SSL certified sites.
Does your website download in less than 3 seconds? Well is should! Download speed will help your overall Google ranking and 40% of consumers will abandon a website that takes more than three seconds to download. Did you know that nearly half of consumers expect a website to download in less than two seconds. And 79% of consumers who are unsatisfied with your websites performance are less likely to purchase from you, even though you my have wonderful products.
“Social Proofing” Gives your eCommerce customers a sense of trust and comfort before making the big purchase. What is Social Proofing? It is the positive online reviews and affirmations a business receives by its customers, authorities or connections in the field and the overall way the business is perceived though its online presence.
Mobile verses Desktop Traffic is on the rise again and is excepted to grow up to 80% next year. In today’s age everyone has a cell phone and a data plan, making connecting and browsing with your mobile device easier than ever. Today’s global market place demands responsive website designs that are easily accessibly to the user.
Video Marketing is the way of the future. Why? Because video engagements are a universal language that connect audiences around the world. There are so many ways to engage the viewer on the web through Social Media platforms like Facebook, Instagram and Twitter, to name a few. Videos have several styles to enhance a businesses presence like, tutorials, visual recipes, previews, telling a story and fun time lapses or boomerang effects. You can except to see video marketing as a huge trend in 2018 and here is why, Larger global market, viewers remain engaged for longer periods of time, helps improve SEO and increased accessibility for all users.
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