Every business is seeking ways to stand out in today’s highly competitive, online world. Without a strong presence, it’s easy to get lost in the shuffle, missing out on valuable leads and web traffic.
So what do you do as a business owner? How can you possibly have any chance? Essentially by leveraging the right digital marketing tactics, backed by marketing specialists, your website can be a powerful sales tool that communicates to your target audience who you are, what you offer, and why your product or service is beneficial to them. Best of all, and perhaps most importantly, when your website is optimized properly, features intriguing and helpful content and is user friendly, your website can quickly cut through all the clutter and noise, attracting that much-desired traffic you’ve longed for.
And it doesn’t have to be a daunting task either. Boosting web traffic starts with tackling the essential winning factors.
While we won’t get into the nitty-gritty of SEO and its impact on web traffic for confusion’s sake, we will cover 3 key tips to improve and maintain your web traffic.
1. Put Effective SEO in Place
A strong and strategic approach to SEO is imperative in improving rankings in search engine results. If your website has quality SEO in place, it’ll be much easier to crawl and index for search engines. Taking the time to optimize content will ensure that you are clearly visible in all relevant searches, thus driving more visitors to your site. Not only that, when done effectively it will contribute to a better user experience (UX) for your visitors.
Optimizing the content on your website is one of the most critical steps you can take to improve overall traffic levels. There are several components to consider when implementing the best SEO tactics.
Start by focusing on your keyword strategy. Are you incorporating your keywords appropriately? For instance, your images should include specific keywords in the alt text. Your next item to take a look at is the way in which you are linking throughout your website.
Be sure you have enough internal and external links to keep visitors engaged with your content and interested in learning more about your services or products.
2. Write Regular, Quality Content
Content is what Google loves to see – more specifically, regular content that showcases your expertise and establishes your business as an expert resource within your industry will make a huge impact on whether you’re found online. Quality content will also influence engagement levels, will more likely be shared on social media, and will leave a positive impression among your audience which will increase the odds of them revisiting down the road.
I’ve written the content on my website, isn’t that enough?
It’s a great start, but consistently updating your site with fresh content keeps your business relevant because it communicates to search engines that you are a source of valuable, up-to-date information. If your site doesn’t have a blog, now is the time to consider including one on your website. Blog posts that are keyword specific and provide the solutions your potential customers are looking for, will help with your site’s visibility.
Be sure you are constantly updating your service and product pages where applicable, and use your blog page as a means for sharing regular, ongoing content. Blogs are intended to be informative, easy to read, light-hearted and engaging. With that said, if you don’t have a knack for writing, we highly recommend outsourcing this particular job to SEO copywriters. Doing so is in your best interest as all delivered content is curated by trained writers who are skilled to create content from an SEO perspective. In other words, you’ll receive awesome content marketing services that appeal to both online users and search engines.
3. Take Advantage of Social Media and Email Marketing
If you haven’t dabbled into email marketing, it’s a growing tactic worth exploring. Basically through this form of communication, emails will land directly in your subscribers’ inboxes and therefore can be a successful, and immediate way to drive traffic back to your website. Often these email marketing campaigns focus on specific promotions going on, or product news you wish to promote. via, for example, the promotion of a new product or piece of valuable content.
The bonus here is you are capturing interested prospects off the hop. Similarly, through email marketing, that nudge or reminder might be all they need to follow through with a purchase they were previously considering. In either case, it gets your prospects thinking about you again and hopefully persuades them to take one step closer to doing business with you.
Social media is home to more than 3.4 billion active users. Consider the widespread reach you can potentially gain from social media alone! So how can you generate leads, engage in conversation and get users to your website?
First and foremost your profiles need to be optimized with specific keywords, branding and information about your services and products. Next is ensuring you are interacting with your audience to keep them engaged. Remember, social media is more of a two-way street so be sure to post content that is shareable, helpful, and promotes conversation or action. Don’t be afraid to comment on, like, or share content from those companies you’re following either. You want to position your company and brand as a likeable and trusted source. Social media provides you with the perfect opportunity to do so.
Keep in mind that a post won’t be very effective if no one sees it, so take the time to figure out when your audience is most active online and which platforms they are using, so you can post accordingly. Lastly, include blog posts, company news, testimonials and any other types of content on your social platforms. These should link directly to your website (of course) to direct users to your website. A marketing agency that offers social media management services can successfully handle each aspect described above, so you don’t have to spend the time and effort doing so.
The truth is, there are endless ways to drive traffic to your website and we only touched on a few. The important thing to keep in mind is that as much as these strategies work, they can take time and patience. That said, turning to the knowledge and expertise of a professional team, will quickly steer you on a path to success, helping you to outrank competitors, and boost your web traffic a whole lot faster!
Hiring a team that specializes in web design for SEO, ensures your website will be fully optimized. At NetGain SEO, we will improve your visibility and drive customers to your website with our SEO service. We’d love to discuss with you your website goals and needs, and how our services can drive results.