DIGITAL MARKETING SOLUTIONS for the Storage Industry
Admittedly, storage is not a very sexy service. But business is brisk for storage companies actively promoting themselves online. However, many fall flat with their digital marketing. NetGain can get you out of this slump. We’ve helped all kinds of storage facilities maintain near 100% occupancy through strategic web marketing. We start with a high-performing, conversion-focused website. Next, we drive qualified traffic with our SEO mix including copywriting, technical SEO, and off-page optimization. And finally, pay-per-click advertising has proven to be a powerful solution within the industry. NetGain has worked closely with the storage industry for over a decade. Our expertise has attracted new customers from throughout the industry. If you own a storage business and would like more customers, contact us for a complimentary strategy session.
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Challenges for the Storage Industry
Residents and businesses have more stuff than ever. A lot of that overflow “stuff” goes to local storage spaces. But with so many options to choose from, how can a storage company get noticed online? Increasingly, consumers are making quick purchasing decisions based on online visibility and strength of your mobile website. Don’t leave anything to chance. To ensure you stand out from our competitors, turn to NetGain for trusted advice. Our industry expertise continues to yield strong results for our clients.
3 Types of Storage Companies
It may not surprise you to learn that self-storage is a very competitive market. Even successful companies suffer frequent client turnover – and it’s critical that unit vacancies are filled very quickly. Even though storage itself may not be technologically advanced, consumers still expect online booking and smooth online payment. Savvy web marketers leave competitors in the dust.
Also known as a “records center”, information management companies offer specialized storage of paper-based files. Their target market is heavily weighted on the B2B sector. While there is a longer-than-average sales cycle, records centers are rewarded with an extremely low customer attrition rate. Value-based digital marketing tips the odds in your favor of winning new clients.
Of the 3 types of storage companies, warehousing is the most industrial, catering to manufacturers and distributers. Other services like inventory management and fulfillment are often expected from warehousing partners. Even though they don’t cater directly to consumers, warehouses still need to be found online and present themselves professionally.
Engaged in the Storage Industry
National Records Centers (NRC) is a consortium of local records management companies that manage nationwide record storage needs through a single point of contact. PRISM is the trade association for records information management, including physical record storage. We have supported these associations for many years, conducting in-person training sessions and advising members on best practices for marketing their storage business.
Google Ads for the Storage Industry
The storage industry is driven by immediacy and intent. People have stuff they want out-of-sight, right away. In their moment of need, they search for “storage near me”. Often, they click on the first search result, which may well be an advertisement. Be found at the exact moment people are searching for space for their stuff. Pay-per-click ads are an effective way to attract new customers. As a Google Partner, NetGain crafts effective ads and we provide detailed reporting on your return on investment.
SEO Copywriting for Storage Companies
Most storage websites suffer from “thin content”. Pages are too short to be valuable to users. Compounding the problem, Google tends not to rank short pages. NetGain’s copywriters fix this issue with high-quality descriptions of your service and facilities. Our pages are written to be user friendly and search engine friendly. When it comes to self-storage and records storage, we draw on our wealth of industry experience to create compelling content that gets noticed.
Public Storage, Toronto Ontario
Public Storage needed a fresh new look for their high-traffic website. We placed an emphasis on the user journey, reducing the number of clicks to find and reserve a storage unit. Read more about NetGain’s work for Public Storage.
Heated Self Storage, Orillia Ontario
Heated Self Storage needed a modern web presence to reflect their newly-expanded storage facility in Orillia, Ontario. NetGain designed a conversion-friendly site for smartphone, tablet, and desktop.
InfoStore, Cleveland Ohio
Infostore is a records center in Cleveland. They have a large, content-rich site. We modernized the layout and provided WordPress training so our customer could make their own edits without agency assistance.
DocuVault, Philadelphia Pennsylvania
DocuVault is another example of a document storage facility. Their new website had to be user-friendly and fast-loading. Our design and development team knocked it out of the park!
Twin City, Winston Salem, North Carolina
Twin City is a warehouse and logistics company in North Carolina. They hired a professional photographer to supply high-quality images for their website. The finished product is head-and-shoulders above their competitors.
PRISM is the trade association for the records and information management industry. Many of their members are records storage facilities across North America. PRISM needed a website that matched its parent organization and could be easily managed. A WordPress multi-site, with matching style sheets, was a perfect solution for them.
NetGain is a leader in providing digital marketing solutions to the storage industry. Our longstanding affiliation with storage companies has given us a deep understanding of consumer motivations. This serves us well for crafting Google Ads campaigns and increasing online visibility through SEO efforts. Nobody has a better handle on web marketing for storage facilities than NetGain. To explore our services, feel free to reach out to our customer service representatives for a no-cost strategy session.
“NetGain modernized our website. They charged a fair price and were very easy to deal with.
They completed the project quicker than predicted. I highly recommend this company!!”
Shane Hunt, Records Reductions, Charlotte North Carolina