As a business owner, it’s always positive when your website is getting lots of traffic. We all crave to be considered by potential customers and current customers. But if that traffic isn’t converting and driving sales, it’s not exactly offering that value and reward we’re hoping for, is it?
As more consumers are using their mobile devices to shop and look for a business, achieving mobile conversions should be a priority for every business!
Mobile SEO – What’s Involved?
There are varying opinions and suggestions around improving your mobile SEO. For starters, taking a close look at your site’s speed and removing any pop-ups present are often the first areas SEO experts address. That said, there is a long list of tactics you can use to improve your overall conversion rate.
Due to the fact that SEO is a specialized field, it is in your best interest to turn to a professional web design and development company that provides search engine optimization services.
While we won’t go into extensive details, let’s dive into some of the key aspects that should be evaluated during mobile optimization.
Review Your Website’s Mobile Performance
A mobile SEO audit will take a close look at your site’s mobile SEO performance. This insight will help you implement a proper mobile strategy. Google provides a mobile website speed testing tool called Mobile-Friendly Test. It’s a free resource you can use to review how your website is performing against Google mobile-first indexing.
It can analyze the following:
Is it easy for visitors to navigate your website on a mobile device? If there are small buttons, for instance, or the navigation system is confusing, this can impact a mobile user’s experience, thus bringing down your score.
Mobile Speed Score
This is exactly what it sounds like—a score based on how quickly your site loads on a mobile device. We will talk about some methods that help boost loading time shortly.
It’s important to note that desktop speed and mobile speed can differ substantially. You will discover, however, how fast your website loads on a desktop, so you can easily compare the two. Bandwidth and site structure are the two main factors that contribute to the difference in site speed.
When you’ve determined where your site stands on a mobile device, you can begin by creating a strategy to improve that score. Of course, turning to a company with the proper training and knowledge to implement SEO strategies that truly work is still highly recommended.
Remember to Keep it Simple
Mobile navigation can be a bit tricky because of the limited space that’s available in comparison to desktop. You simply cannot have the exact same layout. Consider the sidebar. The sidebar (smaller column to the left or right of a website) usually gets forced down on a mobile version of a website, meaning the user has to scroll to the very end of the page to see it. When the sidebar is removed entirely, the user isn’t faced with as much clutter and can focus on the main aspects of the website, such as the content provided.
Both pop-ups and ads can also interfere with a user’s overall experience. Eliminate any distractions on your site’s mobile navigation that could affect your end goal; converting users into customers, or whatever goals are in place. When everything on your site prompts a conversion, you’re bound to achieve higher conversion rates. More importantly, mobile indexing also takes these factors into consideration.
Improve Site Speed
Site speed is crucial in determining how effective your mobile search engine optimization is. Did you know that 53 percent of mobile users will leave a site if it takes more than three seconds to load?
On average, a mobile site takes about 15 seconds to load. This can directly impact the traffic and conversions your website receives, and reiterates the importance behind ensuring your website is optimized for mobile use.
How else can you improve site speed?
- Enable image compression
- Design a simple layout
- Run a site speed audit
- Use a Content Delivery Network (CDN)
Have a Clear Call-to-Action
It’s easy to overlook and get caught up in the content and graphics; all of which are still important, but the focus should always be a strong CTA (call to action). Is it clear? Is it bold, and does it stand out properly? An obvious call to action can convert those visitors into customers quickly!
NetGain Specialized in Mobile Optimization
At NetGain SEO, we have over 10 years of experience in SEO services, web design, and web development. We will work diligently to create a strategy that will get your brand the best possible results, driving those conversions you’ve been longing for!
Reach out to our team for a free 30-minute consultation or for more details about our SEO solutions and how they can assist your small business.