Creating an effective and compelling landing page is one of the most important aspects of any digital marketing campaign. A well-designed landing page can increase your conversion rates and help you achieve your business goals. However, many businesses don’t take the time to create engaging pages, which can end up hurting their campaigns overall. In this blog post, we’ll discuss what goes into making a great landing page and how you can start using them for your own marketing efforts!
What is a Landing Page?
There are many types of landing pages, but in the marketing world, they are usually standalone pages that serve a single and focused purpose, distinct from your homepage. Landing pages are often used in digital marketing campaigns as a way to follow up on promises made in ads or other content. For example, if you’re running a campaign about a new product, you may create a landing page with more information about that product. Landing pages can also be used to capture leads or collect contact information from potential customers.
The Benefits of Landing Pages
Some of the benefits of using landing pages are that they:
- Help increase conversion rates
- Are essential for lead capture
- It can be used to generate sales
- Allow you to track progress and see how effective your campaign is
Landing pages can be very beneficial when it comes to digital marketing campaigns. By driving traffic to a landing page, businesses can see an increase in conversions, leads, and sales. Landing pages also allow businesses to track their progress and see how effective their campaign is. If you’re looking to start using landing pages for your business, keep reading!
Tips for Effective Landing Pages
There are many elements that go into making an effective landing page. Here are some of the most important:
- A clear and concise headline that tells visitors what you’re offering
- Compelling copywriting that speaks to your target audience
- A strong call-to-action (CTA) that encourages visitors to take the next step
- Images or videos that help explain your offer
- A form for collecting contact information or leads
- Social proof in the form of testimonials or customer reviews
Making sure each of these elements is “best” will depend on your specific goals for the landing page. For example, if you’re looking to generate leads, you’ll want to make sure your CTA is effective and that your form is easy to use. If you’re looking to increase sales, you’ll want to include social proof and create a page that’s easy to navigate.
No matter what your goals are, following these tips will help you create an effective landing page for your next digital marketing campaign!
Landing Page Best Practices
For more in-depth best practices, here are three of the top ones to pay attention to:
Important Info in Initial Viewport
When making a landing page, utilizing the “above the fold” method can help to entice users to the content of the page. While initially used for newspapers and tabloids, this design method is also used for the web. Essentially, you will want your most important information, such as your call-to-action and headlines above the scroll. Depending on the viewport of the screen and the device being used, this will change.
All About the CTA
Landing pages’ most important function is to point the user to the call-to-action (CTA). As landing pages are specific and usually made for one particular goal or conversion, having one call-to-action is the best practice. Although it can be repeated multiple times were relevant, it should always be the same call-to-action.
Design for Mobile
It only takes a quick glance at your website’s Google Analytics to see firsthand how much of your traffic comes from mobile devices. By designing your landing pages first for mobile, you are ensuring that it is legible, easy to interact with, and responsive for all sizes right off the bat.
For Your Digital Marketing, Look to NetGain!
Sometimes, it’s best to go to a professional service for guaranteed results instead of spending your precious time learning an entirely new and complicated skill needed for marketing your website to others. By using our online advertising services, you can let the professionals get your website out there based on your specific marketing goals. For more helpful tips and tricks for online marketing, website design, and more, check out our other blogs!