In this day and age, social media is playing a big and growing role in a variety of different companies. It doesn’t even matter how small or how big companies are – social media marketing is critical. However, even if you are using social media for a company, it’s good to have a clear understanding of what not to do with social media.
Yes, social media may seem like an ideal platform to use if you want to express ideas, thoughts, and frustrations. Though, you shouldn’t be using your business social media platforms for absolutely anything. Depending on what kind of business you run, social media may not be the best for expressing certain polarizing views on things such as politics and religion. It’s recommended you focus on posting content that relates to your business, both professional and personal.
Posting Boring Content
Speaking of posting content on your company’s social media, while posting appropriate business content is important, it’s good to remember that boring content may not draw a lot of engagement. By posting bland, boring content, you may not see any activity; posting a variety of interesting content will get you better results. Think outside the box when it comes to content – short videos, infographics, etc.
Lack of Business Information
The simplest thing to do on social media sites is what needs the most work. When working on your company’s social media, be sure to update all of your basic business information. Basic information like business hours, phone numbers, website link, emails, etc. If possible customers visit your social media sites, shouldn’t you have all of your information listed and updated?
Don’t Boost Everything
Paid advertising for your social media is attractive and it can, in fact, help reach a wider audience. Whether it’s boosting a post on Facebook or launching a Twitter ad, there are lots of choices. There is one issue though… there are some people who will advertise EVERYTHING. They will give everything they post a boost to reach more people. The problem with that is it not only becomes costly, if you are reaching the same target audiences, they may get annoyed with seeing too much content with no relevance. Be very specific with the paid ads you run on social media.
Ignoring User Comments
When it comes to posting content on your company’s social media, you need to understand that regardless if you get positive or negative user comments, you shouldn’t ignore those comments. The best way to show you care about your business and clients is to respond to all comments and messages. Prove that you are truly paying attention to the users.
While these are only a few suggestions of what your company shouldn’t do with social media, at the end of the day, it comes now to common sense. Even if you don’t use social media for your business, consider using a few top platforms.