How to Build an Effective Facebook Ad

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Growing your business exposure using social media isn’t easy. That is especially true when you want to promote your business in a big way outside the normal marketing strategies, such as newspaper ads. The biggest social media site in the world is Facebook. On average, more than 485,000 users a minute are on Facebook from mobile devices, over 7000 people are signing up for Facebook every 15 minutes and the powerhouse platform earns $2.5 billion in a single quarter from mobile advertising.

With Facebook advertising, a growing trend with businesses worldwide, exploring the possibilities of using Facebook ads is worth your time. However, what if you don’t know how to use Facebook ads?

If you have a Facebook business page for your company, here are the basics on how to build an effective Facebook ad:

Know What Your Business Goal is

Do you want to sell a product or your services? Raise your brand awareness? Whatever you hope to accomplish, before you even log into Facebook, know what your overall business goal is.

Who is Your Audience and Where Are They?

Knowing who your audience is can be just as vital as your business goal. What is your audience age range? What are the demographics? Do you want to target a single area or multiple locations?

What Will Your Ad Copy Say?

No, you don’t need to be the world’s finest writer to create good copy for your Facebook ad. Stick to the important information of what the ad is all about, keep it short and sweet and keep your audience in mind.

Picking the Right Ad Image

The first thing someone will see is your ad image. Thus, it’s best that you take some time picking the right image. Think about what your audience would want to see and ensure the image is high-quality.

How Much Money Will You Spend?

The idea of spending money on digital marketing may seem uneasy, however, Facebook ads don’t have to be overly expensive. You can spend as little as $20! The more you spend the better the ad reach will be but you can spend a small amount.

How Long Should the Ad Run For?

Once you have your ad ready to go and depending on what your ad is about, think about how long the ad should run for. A few days? A week? A month?

In addition, here are some Facebook advertising statistics that you may find interesting:

  • There is an estimated 1.39 billion active users a month and an estimated 1.19 billion active mobile Facebook users a month.
  • The United States of America and Canada produce 45.98% of worldwide Facebook advertising whereas Europe produces 27.24%.
  • More than 90% of social marketers use Facebook for advertising and over 30 million businesses have a Facebook fan page.

Beyond knowing how to build an effective Facebook ad, here are other tips on growing your company’s social media exposure so it can be the best it can be.