Sounds a little bit overwhelming, doesn’t it. Or maybe it’s the last thing on your list – the not so important thing.
Branding your business doesn’t have to be overwhelming, but it certainly should be the first thing on your list when you are starting a new business or updating an existing one.
Developing a logo, a look and feel of your company is your customers’ first impression about you and the success of your business. I’m sure you’ve heard the saying “don’t judge a book by its cover”, well we can’t help it! We judge! Today, most potential customers reach to the internet for information and we are all visual. We like clean, we like colour and we like easy. Having a great and consistent look to your brand will help people remember your business. Consistently marketing your business using the same brand guidelines will most definitely help your customers remember you over your competition who doesn’t use consistent brand guides.
Branding doesn’t mean just a logo design. Yes the logo is the core, but deciding on which fonts and colors you will always use and how you will use your logo, is a huge part of branding your business.
Branding should be a consistent way to market your business through your website, print marketing, advertising and social media.
So when staring a new business or updating an existing one, make sure brand design is on top of your list.
By Kasia De Luca, Senior Graphic Designer